The American Advertising Federation-New Mexico (AAF-NM) Scholarship Fund has been established to provide scholarships to deserving men and women who intend to enter the advertising profession. One or two recipients will be selected annually for an award of up to $1,400 each.


  • A New Mexico resident enrolled full-time as an undergraduate student in his or her junior or senior year OR

  • A New Mexico resident enrolled as a graduate student

  • Attending a New Mexico four-year nonprofit or public educational institution and in one of the following courses of study:

    • Business with a marketing emphasis

    • Journalism with an advertising emphasis

    • Strategic communications

    • Advertising and marketing

    • Graphic design, Fine art, Photography, or Illustration while maintaining a career focus in advertising or public relations. 

  • Have a minimum cumulative grade point average of 3.0

  • Maintaining an marketing internship

  • The recipient must have at least one remaining semester/quarter to complete his/her degree from the time the scholarship is awarded for the school year.

Additional required information and/or attachments:

  • A personal essay outlining your career goals and what steps you will take to position yourself for a successful career in your chosen field. Your essay should include why you have chosen this field of study and any relevant experience (e.g., internship, class projects) and activities

  • Current resume

  • An official transcript through the school year

  • One reference letter from a current academic teacher or counselor

  • Optional - letter of reference from an employer on official letterhead

Application and Deadline Information

Click here for the 2020 application

2019 Recipients: Erica Proudfoot and Madeline Lionbarger

2018 Recipient: Celeste Nunez

2017 Recipients:  Mr. Ronald Johnson and Ms. Stacey Ramirez

2016 Recipients:  Ms. Alyssa Beltran and Mr. Kyle Bierderwolf

2015 Recipients: Ms. Madison Mady and Ms. Lauren Wade

2014 Recipients: Ryan Berryman and Connor O'Hea