As an advertising copywriter for ten years in New York, Dan worked on national consumer brands including Hershey’s, Jaguar, IBM, Verizon and Fosters Beer. He also created brand and tactical campaigns for B-to-B clients Ingersoll-Rand, Agfa, Dow Plastics, Altec Lansing and others. He has written brand positioning tag lines and advertising campaigns for Cereality Cereal Bar and Café, Fujifilm and Velociteach. Dan’s agency experience includes a Senior Copywriter position at Ogilvy and Associate Creative Director at Publicis, both in New York.
For Creative Types: Dan's creative background and breadth of experience with inspire some innovative thinking.
For Media Types: Dan's seven lessons on advertising will encompass not only his experience from the creative side but lessons related to the industry as a whole.
For Account Managers: Learn how Dan's experiences in advertising have taught him about life in general