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February Luncheon - Creative Series with Dan Balser

  • Scalo Northern Italian Grill 3500 Central Avenue Northeast Albuquerque, NM, 87108 United States (map)

As an advertising copywriter for ten years in New York, Dan worked on national consumer brands including Hershey’s, Jaguar, IBM, Verizon and Fosters Beer. He also created brand and tactical campaigns for B-to-B clients Ingersoll-Rand, Agfa, Dow Plastics, Altec Lansing and others. He has written brand positioning tag lines and advertising campaigns for Cereality Cereal Bar and Café, Fujifilm and Velociteach. Dan’s agency experience includes a Senior Copywriter position at Ogilvy and Associate Creative Director at Publicis, both in New York.

For Creative Types: Dan's creative background and breadth of experience with inspire some innovative thinking.

For Media Types: Dan's seven lessons on advertising will encompass not only his experience from the creative side but lessons related to the industry as a whole.

For Account Managers: Learn how Dan's experiences in advertising have taught him about life in general

Earlier Event: January 19
January Luncheon - Creative Series
Later Event: April 19
April Luncheon - Media Series