Panel Discussion: Seeing the Future-Advertising and Consumers Trends
Our panelists come from the fields of marketing strategy, agency creative, startup industry and consumer behavior. They will dive into how future consumers will interact with brands and each other.
Long ago, fortune telling led to one of two outcomes: rockstar status or death. Kings handed over large amounts of wealth to oracles who could look into tomorrow. If the predictions lucked out, the seer would live at the right hand of royalty. But those whose predictions were false would get to see how sharp the executioner’s axe was.
Today, foresight is still a desirable benefit. For February’s luncheon, we will try and gaze into the future by assembling four modern day seers. Our panelists come from the fields of marketing strategy, agency creative, startup industry and consumer behavior. They will do their best to dive into how future consumers will interact with brands and each other. The panel will be moderated and attendees will have the opportunity to ask questions.
What’s in it for me:
BUSINESS PEOPLE: Knowing the direction trends and consumer behavior is going can help businesses plan for or adapt their services and products to stay relevant to future consumers.
MARKETERS: Technology is changing the way people are building relationships with each other, which will lead to how they build relationships with brands.
MEDIA TYPES: When people start to change how they build relationships with brands, agencies will need to change where and how they communicate with consumers.
CREATIVES: Many traditional types of advertising are succumbing to social and digital ways of storytelling. What in the near future will make social media go the way of the phone book ad?