Crowne Plaza1901 University Blvd NEAlbuquerque, NM, 87102United States
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Can data become human?
In Pinocchio's case, it was a bumpy path but he eventually found his way to becoming a real boy. For November's luncheon, Pele Cortizo-Burgess will share his thoughts on whether the current data-hungry culture can coexist with people.
Pele is currently the Chief Media Strategist for MEC—one of the biggest, global media companies around. He's lead strategy and media for large agencies like Grey Worldwide and Saatchi-Saatchi. His past and present roster of clients is exhaustive, including work on the famous Got Milk campaign. His charge at MEC is to address client and agency data infatuation and make it more human. And just like Pinocchio, he has an interesting story about how he plans to bring out the humanity in something seemingly devoid of it.
WHY YOU SHOULD COME
Business types—Pele has had his hands in many aspects of business communications. Planning, strategy, media, entertainment … In all cases, one thing remains the same: People are the center of your message. Hear how Pele has helped guide many home-name brands back to a human approach.
Media types—The rise of data has put a huge burden on media professionals to provide ROI on every dollar spent. Pele will discuss how data must be a reflection of human interaction and not a driver of it.
Marketing types—Data has lead to some clients self-diagnosing their marketing challenges. Marketing is all about making human connections. Pele’s perspective is that people come first. He will be sharing past failures and success from both sides of the coin.
Creative types—Learn how some of the most memorable campaigns got their start on the other side of advertising.