AAF Ad Ethics Day FREE Seminar!
3:30 PM15:30

AAF Ad Ethics Day FREE Seminar!

AAF is offering a FREE seminar on ethics in advertising! a FREE 90-minute certificate course presented by the Institute for Advertising Ethics' Wally Snyder. The course will provide insight into the importance of creating ethical advertising in a competitive business environment. From consumer privacy rights and creating cultural value systems to affirmative disclosures and the regulations behind truth and transparency, this course will cover a wide variety of information geared to educate participants on how to best conduct business justly. Join us on #FreeAdEthicsDay on October 10.

Three time slots available.

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Finding Your Why and How It Will Elevate Your Career
11:30 AM11:30

Finding Your Why and How It Will Elevate Your Career

In 2009, Simon Sinek gave a TED talk making the case for individuals and organizations to understand their "WHY" and how it changes work/life perspective from one of day to day drudgery to one of inspiration.  Most professionals are focused on their "WHAT’s" and sometimes lose focus on their "WHY". This lunchtime talk will focus on finding the foundation of your competitive advantage, examining what it means to understand your WHY and what it takes to discover it. Please join us to find out why your WHY really matters for your business and your work life. This talk is for creatives, teams, advertisers, public relations professionals, directors, managers and anyone looking for focus in their career. Lunch will be provided.

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Burque's Best Awards
5:30 PM17:30

Burque's Best Awards

It time for the second annual Burque's Best Awards!

Let’s celebrate the individuals who perform outstanding acts of service in the advertising industry, but are not recognized at the ADDY Awards.

Join us in celebrating these outstanding individuals on June 20th at Kody's Smoke Shack.

Hors D'oeuvres will be served. Attendees get a drink ticket with ticket purchase.

Social Networking - 5:30 pm | Presentations - 6:00 pm

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3:00 PM15:00

You don't have to be creative to think creatively: grow and explore your creative process in our interactive workshop

Creativity picture.jpg

When:   January 21st, 2019
Where:  Free Range Coworking Spaces
             1710 Central Ave SE  Albuquerque NM 87106
Time:    3:00 pm - 6:00 pm
Cost:    $50.00 
                *$30.00 with the purchase of an AAF Membership 

Learn what your creative process is and discover your roadblocks during an interactive workshop with activities designed to help you explore your own unique creative process. This workshop is for anyone who wants to learn how to break through their own barriers with creative ways to problem solve.

Become a member in January and receive $20.00 off the admission price. To view membership information and benefits visit aafnm.org/membership

“After years of being an art director, a writer and a speaker I’ve come to realize my creative process is different for each. When I design, I procrastinate; I can only write in the morning; and after I give a presentation I hear that nagging voice of negativity. This is my process. I simply have learned to work through these minor bumps in the road and don’t let them become roadblocks to what I want to accomplish. I want everyone to learn what their own unique process is. By learning how you unconsciously do things, you will be better able to accomplish your goals and fulfill your dreams.”

Connie McLeod, The Process of Creativity Facilitator

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12:00 PM12:00

ADDY Entries Due! Save the Date

Addy CFE 8.5x5.5 PRINT 2019-socialmedia.jpg

Welcome to the 2019 American Advertising Awards entrant site.

Early Bird enter before 2:00 pm on December 20th, 2018 and receive $5.00 off per entry


There will be only one entry day:  Thursday, January 10th, 2019 10:00 am – 4:00 pm.  Entries must be checked in by 4:00 pm.

Drop your submissions off at:   Wendy Deetz 817 Ranchitos Road NW, Los Ranchos, NM 87114

If you have worked diligently on your submissions, have 20 or more, take Thursday off, you deserve it.  We will be happy to pick them up and process them for you in the comfort of your office on the afternoons of the 8th or  9th of January, 2019.  Email aafnm@aafnm.org to schedule an appointment.  If you want to take the week off and have less than 20 entries and they are ready by December 20th, we will pick them up!

Top Mistakes not to make this year for easier intake.

1.     Attach only the entry number to the back of the entry. No information identifying the entrant should appear on an entry, or within the title of video slates or online URLs for digital submissions.  

2.     You must provide a signed manifest with payment at the time of drop off, or pick up. Every Entry must have a signed manifest.  If you are not dropping off, email the manifest to aafnm@aafnm.org

3.     Make sure that All work entered in the ADDY competition must have first appeared in the media between January 1 and December 31, 2018.

4.     With the exceptions of Public Service Advertising and Advertising Industry Self Promotion categories, and student entries, work entered must have been the result of paid creative services and media placement in the normal course of business.

5.     Make sure your entry is placed inside an appropriately-sized clear bag.  Email aafnm@aafnm.org to get these.

6.     All components of Campaign and Integrated Campaign entries must be entered together in an appropriately sized envelope whenever possible. Firmly affix the entry number to the BACK of every piece in the entry (use removable entry number tabs from the bottom of printable entry form). Indicate on each label “1 of 2” or “2 of 2,” etc. Include an extra copy of the entry form inside the envelope.

7.     Integrated Campaigns are the only entries that may be accompanied by a written or digital (video) summary.


Entry Fees

Corporate members: $85 for individual entry, $105 for campaign (per entry)

Small Business/ Individual members: $100 for individual entry, $120 for campaign (per entry)

Non-members: $125 for individual entry, $145 for campaign (per entry)

Student Entries $30for individual entry, $45 for campaign (per entry)

After entering online, physical entries must be dropped off January 10th at

817 Ranchitos Road NW, Los Ranchos de Albuquerque, NM 87114

We are happy to  pick up  any Santa Fe entries prior to January 11th, 2019. Contact AAF-NM at 505.750.3670 or aafnm@aafnm.org to arrange for pickup.


When you enter the ADDY’s, you are automatically entered into the Albuquerque 30, a celebration of the 30 greatest ideas of the year. This special competition can be won by any entrant in any category, as long as the idea meets a certain level of excellence. Attend this year’s ADDY event to find out if you are a member of the coveted Albuquerque 30.

Please note: If you do not upload a digital file with your entry and your entry wins, you will not be included in the book. Both PDFs and JPEGs are acceptable file formats.

After I enter online, what's next?

After submitting your entry online, you will bring printed entry forms, manifest and a hard copy of your entry to one of the ADDY® entry events as stated above.

What do I need to provide with my entry?

When preparing your entry to bring to the above entry events you must include:

• The entry in a plastic envelope or bag (we can provide the bag if necessary, email aafnm@aafnm.org to request bags)

• The signed manifest (this lists all entries and total amount due)

• Two copies of the entry form

• Your physical entry (when applicable, for website you may submit the URL see the rules and Categories PDF for more information)

What is the Eligibility criteria?

All work must have first appeared in the media between January 1 and December 31, 2018. All entries must have been produced through the normal course of business.

Please contact Judging Chair Elizabeth Zupkow at ezupkow@goodwaygroup.com with questions about entering or categories.

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4:00 PM16:00

AAF-NM Giving Tuesday - Advertising Specialist speed-networking


Learn from our advertising and marketing professionals how to best approach your non-profit or business needs.  

This speed-dating-inspired event is called speed-networking. Each attending organization will have the opportunity to chat with media, creative and branding experts, gleaning insights and best practices for improved advertising and marketing strategies. Whether it be digital, traditional or creative, there will be someone there to answer any questions that you may have.

Free parking behind the FreeRange Coworking space and at the University Church of Christ.

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4:00 PM16:00

The Horrors of Advertising, Managing Monster Projects


Gather around professionals because tonight we share our hair raising stories about terrifying past business experiences while we share a drink with the ghost of “Mrs. M”* at the Albuquerque Press Club. Throughout this evening, local businesses are invited to tell their chilling tales before we hear from our guest speaker Elisa Valdez from LAVU about how to Manage Monster Projects. After our guest speaker hear ghost stories from Blake, the ghostly guide of the 2018 ABQ Trolley Co. Trolley of Terror.

Each guest will receive a free drink coupon and entry into our raffle.

Bring Your Stories
We will be giving prizes away to anyone willing to share their most frightening experience with us. 

Managing Monsters
Are you facing an enormous project? Does the idea of starting on a giant project chill you to the bone? Tonight our guest speaker Elisa Valdez from LAVU, will discuss the best way to take on monster projects. In her talk, she will give helpful tips about time management, how to breakdown goals and provide tools and resources to make large projects more approachable.

About The Guest Speaker:
Elisa Valdez is an Albuquerque native who began her career working in advertising, marketing and print design. In 2012, she started a local marketing and design agency called The IDEA State, whose mission was to bring big design to small businesses. In addition to running her own agency, Elisa has also been an educator at the Southwest University of Visual Arts and a Multimedia Designer at Northrop Grumman Co.

For over 3 years with Lavu, Elisa has built and lead the company’s first front end development and product design teams, aided in redesigning and architecting the company’s product offerings and in the the engineering of Lavu’s new web and mobile based applications. Her current role is a Software Developer on the mobile application team.

In her free time she teaches at Girl Develop It, privately and at UNM CE. Elisa also contracts for various local companies helping with branding, product design and software/web development.

*At the Press Club the ghost of a woman in a black shawl is said to haunt the bar area. Regulars call her “Mrs. M” People have heard the sound of high heels on the floor and claim the piano often plays a few notes independently of any living hand.

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4:00 PM16:00

Everything you wanted to know about Marketing and Advertising but was afraid to ask.


Learn from the experts everything you wanted to know about marketing and advertising but was afraid to ask in our panel with a happy hour to follow.

Fear is overcome with knowledge, so we have a panel of experts to help you move forward and create the results you are looking for to advertise with confidence.

You will learn how marketing and advertising tactics operate to help you in your efforts.

Our panel consists of Sam Maclay, Creative Director/Partner from 3 Advertising, Craig Berry, Creative Director from Esparza, Brenda Begley, VP of Sales for Clear Channel Outdoor,  and Jeff Berry VP of Marketing for Cumulus Radio 

Drinks and appetizers are included in the ticket price.

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5:30 PM17:30

Burque's Best Award Show

Burque's Best.jpg

The first annual Burque's Best Award Show!

They've been nominated and judged, now it's time to celebrate the individuals who perform outstanding acts of service in the industry, but are not recognized at the ADDY Awards.

Join us in celebrating these outstanding individuals on June 26th at Nexus Brewery.

Heavy Hors D'oeuvres will be served.

Social Networking - 5:30 pm

Presentations - 6:00 pm

Ends - 8:00 pm

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2018 AAFNM Agency Tour
9:00 AM09:00

2018 AAFNM Agency Tour

The AAFNM Agency and Media Tour is a unique opportunity for college students to learn more about the advertising and marketing industry and network with professionals in the field.

We begin the tour at Southwest University of Visual Arts at 9 a.m. The $35 fee covers bus transportation between locations, snacks and lunch. We are limiting the number of students on the tour so register before it fills up!



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3:00 PM15:00

Meet ADDY Judge Rhys Trammell


Rhys Trammell grew up in Albuquerque, graduated from the Southwest University of Visual Arts and is now Art Director at AmazonFresh. But that's not the whole story.

Rhys is returning to the Duke City after launching a successful career in advertising to judge the New Mexico Advertising Awards (The Addy Awards). Join us for a question and answer forum with Rhys. We will discuss judging the Addys, building a career, building a brand and everything in between. 

This event will be a meet and greet social hour with Rhys speaking to the group at 4 pm.

Parking in the Hyatt Parking Garage is free to attendees..

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11:30 AM11:30

Save the Date for our Second Annual Giving Tuesday Luncheon


Join us in an event pairing local creatives  and marketers  with non-profits to talk about change in our community and how to use marketing to reach goals.

The American Advertising Federation- New Mexico is the largest advertising group of its kind  in New Mexico.  All of the major  media  outlets and advertising agencies in the state are members of the group. We host monthly events  to educate our members about the latest trends in the industry.

This year we would love to celebrate organizationsmaking a difference to those  in need in New Mexico by having our monthly luncheon on #GivingTuesday. The idea is to harness the potential of social media  and the generosity of marketers around Albuquerque and bring about real change  in our community. We would like to provide opportunities for marketers to encourage the donation of time,  resources and talents to address  local challenges. It brings together the collective power of a unique blend of partners— nonprofits, civic  organizations, businesses  and corporations, as well as families and individuals—to encourage and amplify small acts of kindness.

This event  is a way for your  non-profit to have access to the marketers in Albuquerque and ask questions on how  to push year end giving. You will also be welcome to set up a table with your  information to hand out  at the event.   There is no charge for the table  as a thank you from the American Advertising Federation – New Mexico for making a difference in the lives that you touch.

Where:  Courtyard by Marriott | 5151 Journal Center Blvd NE | Albuquerque, NM 




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11:30 AM11:30

Learn PR 101 at our October 17th luncheon


Learn about PR 101 from Jason King, VP/Corporate Communications, Clear Channel Outdoor

As vice president of Corporate Communications, Jason D. King oversees and executes communications and media strategies for Clear Channel Outdoor’s 38 markets in the U.S., plus over 200 airport advertising contracts operated by Clear Channel Airports. An accomplished media strategist, Jason has developed innovative PR campaigns for new Outdoor media assets including; Sunset Millennium, Penn Plaza NY, Boston's South Station, Reagan and Dulles Airports. And most recently, King crafted and executed the public relations strategy to introduce first-to-market innovations, such as Clear Channel Outdoor RADAR and programmatic buying to mainstream media and ad trade press. This caught the eye of AdWeek editors resulting in Clear Channel Outdoor being named one of the Top Mobile Innovators of 2016. Additionally, as the sole PR practitioner for the organization, Jason has collaborated with all local CCO markets, including Albuquerque, to create winning PR strategies to both protect and grow the business.

In his capacity as head of communications, King also has the pleasure and awesome responsibility of overseeing and executing the organization’s Corporate Social Responsibility program which includes campaigns designed to protect public safety, encourage discovery of arts, education and promote diversity and environmental protection. And in May of 2017, King accepted the Ad Council’s highest honor, the Crystal Bell, for his and CCO’s work to combat texting and driving.

Jason, his wife, two daughters and West Highland White Terrier, live in Westchester, NY, where they are surrounded by chipmunks, deer and very few ornamental flowers. 

Where:  Courtyard by Marriott Journal Center

Cost:  $35.00 non-members      $20.00 Students                Members are FREE

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5:30 PM17:30

Get Sauced with AAF-NM and Sauce Pizza and Wine

This is a chance for you to let us know how the club can best serve you.


Join us for happy hour on September 19, 2017 at Sauce Pizza and Wine. We will be welcoming our incoming AAF-NM Board of Directors and talking about what the advertising community in New Mexico wants and needs from AAF. We will also be presenting a sneak peek into our plans for the year. This will be a fun and informal happy hour event and the best part:

it's free and pizza!

Where:   Sauce Pizza and Wine
               2100 Louisiana Blvd NE Suite 810
               Albuquerque, NM 87110

Time:  5:30 pm - 7:00 pm
Cost:  Free!
Dress:  Come as you are

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11:30 AM11:30

June 20th Luncheon with Andrew Eklund of Ciceron

Emerging Media Solutions and the Promotion of Prince's Back Catalog

The opportunity to market a brand as rich and interesting as Prince's is the stuff of advertising dreams. In our June luncheon learn how Founder and CEO of Ciceron, Andrew Eklund has been using emerging media techniques to market Prince's back catalog and Purple Rain reissue.

Andrew is obsessed with bringing the inherent powers of customers and employees together to help brands flourish. Digital technologies and social networks have created a potent human confluence that brands can rally around. 

In May 2016, Andrew was selected as one of “The (Real) Power 50 of 2016” by Minnesota Business magazine, and in 2011, he was named as one of the “200 Minnesotans You Should Know” by the Twin Cities Business magazine. Ciceron has been named as one of the “Top 100 Places To Work” by Minnesota Business magazine on numerous occasions including 2014, 2015 and 2016. In July of 2016, Ciceron was also named a Best Place to Work by the Business Journal. Andrew is most proud of these team recognitions.

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11:30 AM11:30

May 16th Luncheon with Becarren Schultz at Claim Jumper

Learn how you can better build your brand through the concept of Branded Memory with Becarren Schultz.

Becarren has worked in Albuquerque at Ameritest for almost ten years. Prior to working with Ameritest, Becarren, a Minnesota native, lived and worked in Minneapolis and Chicago where she cut her teeth at ad agencies Fallon, Leo Burnett and JWT. 

At Ameritest, Becarren works with a team that focuses on providing Fortune 500 Clients with the quantitative analysis of their advertising. Their proprietary methodology provides brand teams with tangible evidence that helps them learn how they can better build their brand through the concept of Branded Memory. Her team's approach is media agnostic and incorporates a number of proprietary elements which allow them to accurately diagnose the strengths and weaknesses of any type of ad. Becarren helps provide an interesting perspective on how a the field of advertising works by connecting insights from multiple disciplines spanning human psychology to the study of film and the art of story. 

Please help us welcome her by coming and listening to her share the highlights of what she has learned by being in the business for almost twenty years. She's also asking you to come prepared with one of your favorite commercials - she wants to hear what we find interesting so that this can be a dialogue, She says that "as much as she loves to have the stage, she's far more interested in learning what we find interesting." (The researcher in her is always asking questions.)

Oh, and her name is pronounced Buh-car-in. She says she has lots of data to prove that this is the first question people usually ask.

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4:30 PM16:30

April 18th Party on the Patio at Green Jeans with Roy Solomon

Outside the Box

Party on the Patio with Roy Solomon at Green Jeans

What happens when a passion for innovation and community meet? You get Albuquerque’s one-of-a-kind commercial plaza, Green Jeans. Home to local brands, Amore Neapolitan Pizzeria, Broken Trail, Green Jeans Tasting Room, Chumlys Southwestern, Rockin' Taco,  Santa Fe Brewing Company, and the Albuquerque Taproom, Green Jeans is the only complex of its kind in New Mexico. Join us as we hear from its founder and developer, Roy Solomon.

Originally hailing from New York, Roy has lived throughout the Southwestern United States for the past four decades. Roy’s penchant for serial entrepreneurship has led to the creation of upwards of 20 different businesses, including restaurants in New Mexico and Colorado and a nationally recognized chile and salsa line, 505 Southwestern.

It’s Roy’s real passion for real estate development and design that brings him to his latest venture with Green Jeans.  In 2016 Green Jeans received local recognition by the Albuquerque Business First, as the top deal in real estate during their inaugural Deals of the Year awards banquet.

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11:30 AM11:30

AAFNM/NMPRSA March 21st Luncheon

Linda Drake

Linda Drake

What’s Your Next Move: Incorporating Millennials, Technology and other Trends into Your Future Communication Strategies

Join AAF-NM and NMPRSA for a joint luncheon featuring nationally-recognized business coach and author Linda Drake. Linda will speak on how technology and the roles of millennials are shaping leadership, the workface and the future of business. A seasoned entrepreneur and corporate executive, Linda will shed light on what communications professionals should be paying attention to as they make their next business moves.

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January 2017 Luncheon:  Business as a force of good: One agency's journey to the triple bottom line
11:30 AM11:30

January 2017 Luncheon: Business as a force of good: One agency's journey to the triple bottom line

As communicators we search for ways to positively impact our communities. One San Diego agency has done just that. At our January luncheon we'll hear from Founder/Chief Relationships Officer with i.d.e.a., Jonathan Baily as he provides insights about his agency's journey and implementation as a Benefit Corporation (B Corp).

The B Corp designation has been earned by esteemed brands such as Patagonia, Ben & Jerry’s, Method, Etsy and more than 2,000 others globally. B Corps share a commitment to using the power of business as a force for good. As a company, i.d.e.a. does their share of good in the world as part of this commitment, preparing dinners for a homeless teen shelter, investing thousands in billable hours toward pro bono community service programs, and granting paid time off to their team for volunteer work. They are committed to using less paper, plastic and energy each year, and offset their carbon footprint through reforestation programs to reduce climate change.

i.d.e.a.'s belief is in the Triple Bottom Line: Good for our business. Good for our people.
Good for our planet.

It's the right thing to do

About the speaker:

Jonathan Bailey has nearly 30 years of direct experience in the marketing communications industry, with an emphasis in the hospitality industry. His leadership is sought after by brands looking for insight, strategy, direction and just plain truth. He leads the relationships team at i.d.e.a., which focuses the firm’s attention on its brand partners – present, past and future. Learn more about Jonathan and the i.d.e.a team at theideabrand.com

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12:00 PM12:00

2016 ADDY Submissions are due

  • Southwest University of Visual Arts (map)
  • Google Calendar ICS

This year at the Addys we are celebrating the era that brought us the world wide web, e-commerce and cell phones that actually fit in your pocket. 
However, we are accepting entries created in 2016! 

The American Advertising Awards is the largest competition in the advertising industry, representing and recognizing creative excellence around the world. 

Deliver physical entries 

January 13, between noon and 4 p.m. 

SUVA 5000 Marble NE, | Albuquerque, NM 87110


If you have 20 or more submissions, we will be happy to pick them up and process them for you in the comfort of your office before January 13. 
Email aafnm@aafnm.org to schedule an appointment.

Contact AAFNM at 505.750.3670 for more information.

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6:00 PM18:00

Stirring up some Holiday Cheer 2016

  • Marble Brewery NE Heights Location (map)
  • Google Calendar ICS

Join us for at NE Heights Marble Brewery for some Holiday Cheer. Bring a kitchen item as a donation for ARCA for entry into the event, drink tickets will be given as a Thank You. ARCA needs everything from crock pots and toasters to mixing bowls and kitchen towels (and everything in between).

Click here to: REGISTER for the event



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