May
16
11:30 am11:30

May 16th Luncheon with Becarren Schultz at Claim Jumper

Learn how you can better build your brand through the concept of Branded Memory with Becarren Schultz.


Becarren has worked in Albuquerque at Ameritest for almost ten years. Prior to working with Ameritest, Becarren, a Minnesota native, lived and worked in Minneapolis and Chicago where she cut her teeth at ad agencies Fallon, Leo Burnett and JWT. 

At Ameritest, Becarren works with a team that focuses on providing Fortune 500 Clients with the quantitative analysis of their advertising. Their proprietary methodology provides brand teams with tangible evidence that helps them learn how they can better build their brand through the concept of Branded Memory. Her team's approach is media agnostic and incorporates a number of proprietary elements which allow them to accurately diagnose the strengths and weaknesses of any type of ad. Becarren helps provide an interesting perspective on how a the field of advertising works by connecting insights from multiple disciplines spanning human psychology to the study of film and the art of story. 

Please help us welcome her by coming and listening to her share the highlights of what she has learned by being in the business for almost twenty years. She's also asking you to come prepared with one of your favorite commercials - she wants to hear what we find interesting so that this can be a dialogue, She says that "as much as she loves to have the stage, she's far more interested in learning what we find interesting." (The researcher in her is always asking questions.)

Oh, and her name is pronounced Buh-car-in. She says she has lots of data to prove that this is the first question people usually ask.

Apr
18
4:30 pm16:30

April 18th Party on the Patio at Green Jeans with Roy Solomon

Outside the Box

Party on the Patio with Roy Solomon at Green Jeans

What happens when a passion for innovation and community meet? You get Albuquerque’s one-of-a-kind commercial plaza, Green Jeans. Home to local brands, Amore Neapolitan Pizzeria, Broken Trail, Green Jeans Tasting Room, Chumlys Southwestern, Rockin' Taco,  Santa Fe Brewing Company, and the Albuquerque Taproom, Green Jeans is the only complex of its kind in New Mexico. Join us as we hear from its founder and developer, Roy Solomon.

Originally hailing from New York, Roy has lived throughout the Southwestern United States for the past four decades. Roy’s penchant for serial entrepreneurship has led to the creation of upwards of 20 different businesses, including restaurants in New Mexico and Colorado and a nationally recognized chile and salsa line, 505 Southwestern.

It’s Roy’s real passion for real estate development and design that brings him to his latest venture with Green Jeans.  In 2016 Green Jeans received local recognition by the Albuquerque Business First, as the top deal in real estate during their inaugural Deals of the Year awards banquet.

Mar
21
11:30 am11:30

AAFNM/NMPRSA March 21st Luncheon

Linda Drake

Linda Drake

What’s Your Next Move: Incorporating Millennials, Technology and other Trends into Your Future Communication Strategies



Join AAF-NM and NMPRSA for a joint luncheon featuring nationally-recognized business coach and author Linda Drake. Linda will speak on how technology and the roles of millennials are shaping leadership, the workface and the future of business. A seasoned entrepreneur and corporate executive, Linda will shed light on what communications professionals should be paying attention to as they make their next business moves.

January 2017 Luncheon:  Business as a force of good: One agency's journey to the triple bottom line
Jan
26
11:30 am11:30

January 2017 Luncheon: Business as a force of good: One agency's journey to the triple bottom line

  • Hotel Albuquerque Old Town

As communicators we search for ways to positively impact our communities. One San Diego agency has done just that. At our January luncheon we'll hear from Founder/Chief Relationships Officer with i.d.e.a., Jonathan Baily as he provides insights about his agency's journey and implementation as a Benefit Corporation (B Corp).

The B Corp designation has been earned by esteemed brands such as Patagonia, Ben & Jerry’s, Method, Etsy and more than 2,000 others globally. B Corps share a commitment to using the power of business as a force for good. As a company, i.d.e.a. does their share of good in the world as part of this commitment, preparing dinners for a homeless teen shelter, investing thousands in billable hours toward pro bono community service programs, and granting paid time off to their team for volunteer work. They are committed to using less paper, plastic and energy each year, and offset their carbon footprint through reforestation programs to reduce climate change.

i.d.e.a.'s belief is in the Triple Bottom Line: Good for our business. Good for our people.
Good for our planet.

It's the right thing to do

About the speaker:

Jonathan Bailey has nearly 30 years of direct experience in the marketing communications industry, with an emphasis in the hospitality industry. His leadership is sought after by brands looking for insight, strategy, direction and just plain truth. He leads the relationships team at i.d.e.a., which focuses the firm’s attention on its brand partners – present, past and future. Learn more about Jonathan and the i.d.e.a team at theideabrand.com

Jan
13
12:00 pm12:00

2016 ADDY Submissions are due

  • Southwest University of Visual Arts

This year at the Addys we are celebrating the era that brought us the world wide web, e-commerce and cell phones that actually fit in your pocket. 
However, we are accepting entries created in 2016! 

The American Advertising Awards is the largest competition in the advertising industry, representing and recognizing creative excellence around the world. 

Deliver physical entries 

January 13, between noon and 4 p.m. 

SUVA 5000 Marble NE, | Albuquerque, NM 87110

 

If you have 20 or more submissions, we will be happy to pick them up and process them for you in the comfort of your office before January 13. 
Email aafnm@aafnm.org to schedule an appointment.

Contact AAFNM at 505.750.3670 for more information.

Dec
15
6:00 pm18:00

Stirring up some Holiday Cheer 2016

  • Marble Brewery NE Heights Location


Join us for at NE Heights Marble Brewery for some Holiday Cheer. Bring a kitchen item as a donation for ARCA for entry into the event, drink tickets will be given as a Thank You. ARCA needs everything from crock pots and toasters to mixing bowls and kitchen towels (and everything in between).

Click here to: REGISTER for the event

 

 

Feb
16
11:30 am11:30

February Luncheon - Creative Series with Dan Balser

  • Scalo Northern Italian Grill

As an advertising copywriter for ten years in New York, Dan worked on national consumer brands including Hershey’s, Jaguar, IBM, Verizon and Fosters Beer. He also created brand and tactical campaigns for B-to-B clients Ingersoll-Rand, Agfa, Dow Plastics, Altec Lansing and others. He has written brand positioning tag lines and advertising campaigns for Cereality Cereal Bar and Café, Fujifilm and Velociteach. Dan’s agency experience includes a Senior Copywriter position at Ogilvy and Associate Creative Director at Publicis, both in New York.

For Creative Types: Dan's creative background and breadth of experience with inspire some innovative thinking.

For Media Types: Dan's seven lessons on advertising will encompass not only his experience from the creative side but lessons related to the industry as a whole.

For Account Managers: Learn how Dan's experiences in advertising have taught him about life in general

Jan
19
11:30 am11:30

January Luncheon - Creative Series

  • Scalo

For years, Derekh Froude had an idea for a show about the inner lives of dogs. Today, that idea has turned into a pilot. Hear how Derekh, a New York copywriter by day and animator by night, turned a daydream into a pitch short, and how that pitch turned into a pilot. Derekh will share his thoughts on storytelling, working with the talents you have to progress your career, and give advice on pitching to the Death Stars of the entertainment business.

Derekh Froude is an award-winning ACD/Copywriter and animation director based in New York. By day, Derekh works in advertising, writing campaigns for Adobe, Hugo Boss, and other global brands. By night (or more commonly also by day, like early in the morning before work, or on the weekends, or whenever is convenient, really) Derekh writes, illustrates, and animates his own projects. One such project is currently in development at Nickelodeon. Derekh brings his passion for storytelling to both the brands he works on and the animated characters he creates.

Jan
7
11:00 am11:00

New Mexico Advertising Awards Entry - Day 3

If you have worked diligently on your submissions, have 20 or more, we will be happy to pick them up and process them for you in the comfort of your office on the afternoons of the 6th or 7th of January, 2016.

Email aafnm@aafnm.org to schedule an appointment.

Visit nmadvertisingawards.com to enter the submission site and download the categories for professionals and students.

Jan
6
11:00 am11:00

New Mexico Advertising Awards Entry - Day #2

If you have worked diligently on your submissions, have 20 or more, we will be happy to pick them up and process them for you in the comfort of your office on the afternoons of the 6th or 7th of January, 2016.

Email aafnm@aafnm.org to schedule an appointment.

Visit nmadvertisingawards.com to enter the submission site and download the categories for professionals and students.

Dec
18
11:00 am11:00

New Mexico Advertising Awards Entry Day - Day #1

We've got four chances to enter the NM Advertising Awards this year. If you have less than 20 entries and you'd like to have your entries picked up, schedule a time for December 18th and we'll come get them. aaf@aafnm.org

Top Mistakes not to make this year for easier intake.

1. Attach only the entry number to the back of the entry. No information identifying the entrant should appear on an entry, or within the title of video slates or online URLs for digital submissions.

2. You must provide a signed manifest with payment at the time of drop off, or pick up.

3. Make sure that all work entered in the ADDY competition must have first appeared in the media between January 1 and December 31, 2015.

4. With the exceptions of Public Service Advertising and Advertising Industry Self Promotion categories, and student entries, work entered must have been the result of paid creative services and media placement in the normal course of business.

5. Make sure your entry is placed inside an appropriately-sized clear bag. Email aafnm@aafnm.org to get these.

6. All components of Campaign and Integrated Campaign entries must be entered together in an appropriately sized envelope whenever possible. Firmly affix the entry number to the BACK of every piece in the entry (use removable entry number tabs from the bottom of printable entry form). Indicate on each label “1 of 2” or “2 of 2,” etc. Include an extra copy of the entry form inside the envelope

7. Integrated Campaigns are the only entries that may be accompanied by a written or digital (video) summary.

Nov
17
11:30 am11:30

November Luncheon - Media Series

  • Scalo

This is the first luncheon in the Media Series. Our speakers will be Chuck Hammond with iheart Media (Radio), Brenda Begley with Albuquerque Journal, and Bill Anderson with KRQE/KASA

Night of the Living Dead III
Oct
27
5:30 pm17:30

Night of the Living Dead III

  • Quarantine - Red barn across from Maize Maze

The agony! The horror! Rejection can feel like a knife to the chest, but redemption is attainable. Dust off those rejected creative pieces and unleash them on the masses at our annual Day of the Dead event. This year we are setting up shop at Quarantine and we need your ads that never saw the light of day.

Submissions are due on Monday, October 26th to our Executive Director, Anntonette Franklin. Contact aafnm@aafnm.org to coordinate pick up for the big day.

Quarantine is located in the big red barn across from the Maize Maze at 1701 Montano Rd. NW. Parking is located to the north of the barn.

Sep
30
5:00 pm17:00

AAF-NM kick off event and social

  • Banque Lofts Rooftop Terrace

It's time to get social! We are all about networking with some of the best in the business. Our kick off event and social is just the event you'll need to make sure everyone in the room knows your name from here on out. We'll be hearing from two of Albuquerque's gurus of networking: Stacy Sacco of WESST and Mark Tobiassen of Action Coach Business Coaching. Also, learn what's on the slate for the 2015-16 year with AAF-NM!

What's in it for me?

BUSINESS FOLKS: Tools for starting and building relationships; because we all know that's what business is about!

MARKETING FOLKS: Meeting and interacting with a variety of people always provides interesting insight for marketers.

CREATIVE FOLKS: This will be one heck of an idea-bouncing party! Networking means creative generation and new ideas.

FREE EVENT!

Registration Deadline
Tuesday, September 29, 2015

Feb
17
9:30 am09:30

Feb 17th Luncheon: Seeing the Future- Advertising and Consumer Trends

  • Crowne Plaza

Panel Discussion: Seeing the Future-Advertising and Consumers Trends

Our panelists come from the fields of marketing strategy, agency creative, startup industry and consumer behavior. They will dive into how future consumers will interact with brands and each other.

Join us Tuesday, February 17th at the Crowne Plaza.

Long ago, fortune telling led to one of two outcomes: rockstar status or death. Kings handed over large amounts of wealth to oracles who could look into tomorrow. If the predictions lucked out, the seer would live at the right hand of royalty. But those whose predictions were false would get to see how sharp the executioner’s axe was.
 
Today, foresight is still a desirable benefit. For February’s luncheon, we will try and gaze into the future by assembling four modern day seers. Our panelists come from the fields of marketing strategy, agency creative, startup industry and consumer behavior. They will do their best to dive into how future consumers will interact with brands and each other. The panel will be moderated and attendees will have the opportunity to ask questions.
 
Register Here
 

What’s in it for me:

 BUSINESS PEOPLE: Knowing the direction trends and consumer behavior is going can help businesses plan for or adapt their services and products to stay relevant to future consumers.
 
MARKETERS: Technology is changing the way people are building relationships with each other, which will lead to how they build relationships with brands.
 
MEDIA TYPES: When people start to change how they build relationships with brands, agencies will need to change where and how they communicate with consumers.
 
CREATIVES: Many traditional types of advertising are succumbing to social and digital ways of storytelling. What in the near future will make social media go the way of the phone book ad?

Jan
23
12:00 pm12:00

Last Day to Smuggle in Late ADDY Entries! $20 Bribe Required.

Patrons must enter online at nmadvertisingawards.com and deliver their physical entries. 

Late entries can be smuggled in at ClearChannel Outdoor, 4115 Edith Blvd. NE., January 23 between 12 p.m. and 4 p.m. There is a $20 bribe for each late entry. To arrange an entry pick up in Santa Fe please contact AAFNM at 505.750.3670.

ENTER ONLINE

Professional Rules & Categories: PDF 

Student Rules & Categories: PDF

 

Individual or Corporate members: $65 for individual entry, $75 for campaign (per entry)
Membership Lite members: $95 for individual entry, $105 for campaign (per entry) Non-members: $125 for individual entry, $135 for campaign (per entry)
For more information call 505.750.3670 or email aafnm@aafnm.org

 

Jan
22
11:00 am11:00

ADDY Entries Due!

  • Clear Channel Outdoor

Patrons must enter online at nmadvertisingawards.com and deliver their physical entries January 22, between 11 a.m. and 4 p.m. Drop off entries at ClearChannel Outdoor, 4115 Edith Blvd. NE.

Late entries can be smuggled in at the same location, January 23 between 12 p.m. and 4 p.m. There is a $20 bribe for each late entry. To arrange an entry pick up in Santa Fe please contact AAFNM at 505.750.3670.

ENTER ONLINE

Professional Rules & Categories: PDF 

Student Rules & Categories: PDF

Individual or Corporate members: $65 for individual entry, $75 for campaign (per entry)
Membership Lite members: $95 for individual entry, $105 for campaign (per entry) Non-members: $125 for individual entry, $135 for campaign (per entry)
For more information call 505.750.3670 or email aafnm@aafnm.org

Jan
20
11:30 am11:30

January PD Luncheon, Startups: The New Gold Rush

  • Crowne Plaza

Register Here

The startup community buzz is a lot like the gold rush of the 1800’s. Many people became infected with the idea of great wealth. It was an exciting time of pioneering and adventure much like today. Unlike the 1800’s, however, you will most likely not die of dysentery in your covered wagon trek to Silicon Valley. That being said, there are still real dangers and lots of back-breaking work that go into launching a successful startup.

So where does one begin if the long hours and high risk tolerance don’t scare you away? And what value can you bring if you’re skill set is in marketing, business, programming or other?

For our January luncheon, DenverStartup founding member, Jon Rossi will share insights from the frontlines of the startup community. He’ll discuss what it takes to create a successful startup, what’s the startup landscape really like, and how marketers and programmers can build more sustainable relationship to strike gold.

WHY YOU SHOULD COME:

BUSINESS TYPES—Startups are an entrepreneur’s dream. Come listen to what roles marketers and creative types can play in shifting the odds in favor of launching a successful one.

MEDIA TYPES—A flood of new startups means a huge demand in businesses getting their name out there. What effect will that have when copious businesses with shoestring budgets need maximum exposure?

MARKETING TYPES—You will soon be bombarded with wide-eyed startup ideas of your own as well as solicited ideas from highly caffeinated programmers. Gain some insight on how to discern what traits can foster sustainable and opportunistic relationships in the startup community.

CREATIVE TYPES—The creative’s job is to know human interaction. The startup bug usually hits the creative early on. By knowing when to launch a good idea and how to launch that idea in a way that connects to humans on an emotional level is priceless.

Our Speaker, Jon Rossi @JonrrossiFounder of StartupDenver is a social-media, technology and business enthusiast who wants to make a difference in the lives of others. Jon is the lead organizer for StartupWeekend Denver and Boulder and travels to facilitate StartupWeekend events in other cities. When not working on Startup projects, Jon is busy helping the community and being a social connector in Denver Colorado and beyond.

Register Here


Jan
15
5:30 pm17:30

#WeKickAds Best of the Best Clubs to Join in 2015 at UFC GYM

  • UFC Gym

Come check out all the awesome clubs Burque has to offer at UFC GYM's new location! See which clubs we suggest joining in 2015 and why. 

There will be food, drinks, and giveaways including free memberships. 

Organizations include: Young Professionals of Albuquerque, New Mexico PRSA, Junior League of Albuquerque, New Mexico American Marketing Association, AIGA New Mexico

Come kick ads with us! Click here to reserve your space. 

#WeKickAds

Oct
21
11:30 am11:30

October Luncheon with L.A. Photograher Bobby Do Right

  • October Luncheon with Bobby Do Right
BobbyDoRightShot

Picasso said it took him four years to learn to paint like Raphael, but it took him a lifetime to learn to paint like a child. Sometimes it’s difficult to justify how a famous photographer like Annie Liebovitz can charge upwards of $100,000 for a single day of shooting. We rarely get the chance to peal back the curtain and peer into the lifetime of experiences, expertise and inspiration that shapes an artist and his or her ability to capture provocative images.

For October’s luncheon, LA photographer, Bobby Do Right will simultaneously share what has shaped his unique approach to photography and how he uses that to shape his process to orchestrating a photo shoot. Please join us October 21st. It promises to be entertaining, inspiring and maybe even a little scary. 

What's in it for you?


BUSINESS PEOPLE—It all comes down to the budget. And while great work deserves big price tags, not every photographer is motivated by the all mighty dollar. We all want to create work we’re proud of and sometimes an intriguing idea can be strong enough to catch the interest of top talent. Bobby will share what motivates him and why he chooses to work with the partners he does.

MEDIA TYPES—Who knows better than the media professional all the various spaces and places any piece of creative will display? Seeing how those beautiful images come to be can lead to better media recommendations and even spur innovations in various display options; which, then leads to triggering better creative. 

MARKETERS—Photography aside, creating the perfect image for clients only comes by having the right team in place. And if everyone in your team approaches the project like Bobby does, you can guarantee on a happy client and fun time.

CREATIVE TYPES—What comes out of the camera relies not only on what happens in front of the lens, but also what happens behind it. Hang with Bobby for an hour and you’ll want infuse a little crazy into every shoot from here on out. 

In the mean time, get to know Bobby Do Right a little more:

Bobby Do Right
Bobby's Instagram

Sep
19
Sep 20

September Luncheon with Illustrator James Yang

According to the Harvard Gazette, creativity is tied to mental illness. James Yang—a high-profile illustrator from Brooklyn, NY—has all but embraced that sentiment. If consistently creating award-winning work for the likes of Amnesty International, Time Magazine, and The Wall Street Journal wasn’t enough to make one crazy, Yang recently started a popular comic strip, The Impolite Gentleman, has written/illustrated two children’s books, teaches at Parsons School of Design and tries to stay on top of the ever-changing media and digital worlds. Not to mention that he’s pretty good at investing and poker.

Join us on September 16th to hear Yang speak on a number of issues that make William Cromie’s article [http://news.harvard.edu/gazette/2003/10.23/01-creativity.html] on creativity and insanity ever more convincing.


BUSINESS PEOPLE—Creativity is not confined to a single department. Gain insights on how a creative mind takes tools of the trade to boost the other business aspects of the day-to-day.

MEDIA TYPES—Illustration is an old art. One that must adapt to the changing landscape of media. Hear a creative pro’s perspective on the opportunities new channels provide.

MARKETERS—Marketers do their best to create compelling messages in the simplest way possible. See what goes on inside the mind of someone who must do just that with one illustration.
CREATIVE TYPES—We shouldn’t have to tell you why to come.

In the mean time, get to know James Yang a little more:
jamesyang.com
impolitegentleman.tumblr.com

RSVP Here

When
Tuesday, September 16, 2014 11:30 AM  - 1:00 PM

Where
The Crowne Plaza
1901 University Blvd NE, Albuquerque, New Mexico 87102

Fees
Event Registration
Member Luncheon Fee Complimentary

Guest/Non-Member Luncheon Fee $35.00

Student $20.00

Registration Deadline
Tuesday, September 9, 2014