November PD Luncheon Pele Cortizo-Burgess

Pele rocked the house. He schooled us on strategy.  He taught us that good strategy uses insight to reframe stories: a blind man cried, "I'm blind, please help" but what if instead he cried,  "it's springtime and I can't see"

Pele Cortizo-Burgess, the man behind the "Got Milk" campaign as well GE's recent, Ideas Are Scary and Enhance Your Lighting spots (watch below). 

How do you get the globe-trotting, high in demand, strategy guru Pele Cortizo-Burgess to come speak at your little shindig? Drawing him as his spirit animal doesn't hurt.

By Dave Ortega

By Dave Ortega

Pele was a crowd favorite for sure. The ballroom was roaring with laughter the entire hour. 

Thanks Pele!