Pele rocked the house. He schooled us on strategy. He taught us that good strategy uses insight to reframe stories: a blind man cried, "I'm blind, please help" but what if instead he cried, "it's springtime and I can't see"
Pele Cortizo-Burgess, the man behind the "Got Milk" campaign as well GE's recent, Ideas Are Scary and Enhance Your Lighting spots (watch below).
How do you get the globe-trotting, high in demand, strategy guru Pele Cortizo-Burgess to come speak at your little shindig? Drawing him as his spirit animal doesn't hurt.
Pele was a crowd favorite for sure. The ballroom was roaring with laughter the entire hour.