Silver Medal Award

The AAF’s Silver Medal Award Program was established 
in 1959 to recognize men and women who have made 
outstanding contributions to advertising and who have been 
active in furthering the industry’s standards, creative excellence 
and responsibility in areas of social concern. Annually, the 
American Advertising Federation New Mexico bestows this 
honor upon an outstanding member of the local advertising 
community. The recipient is selected by a distinguished panel 
of former Silver Medal winners.

Click here to nominate someone for a Silver Medal Award.

This year’s Silver Medal Award goes to Steve McKee. McKee has been a business and branding strategist for nearly 30 years, holding executive positions at notable agencies including NW Ayer, Della Femina, and a division of McCann- Erickson Worldwide, working on brands including Pizza Hut, International Paper, Bloomberg and Taco Bell. He is the President of New Mexico’s McKee Wallwork + Co., a longtime marketing columnist for BusinessWeek.com and the founder of a tech startup in San Francisco. He has been published or quoted in The New York Times, USA Today, Advertising Age, Adweek, Investor’s Business Daily and The Los Angeles Times, among others, and he has appeared on CNBC, ESPN2, CNNfn, Bloomberg TV, and network television affiliates across America.Congratulations, Steve McKee, on winning the AAF NM Silver Medal Award!

This year’s Silver Medal Award goes to Steve McKee. McKee has been a business and branding strategist for nearly 30 years, holding executive positions at notable agencies including NW Ayer, Della Femina, and a division of McCann- Erickson Worldwide, working on brands including Pizza Hut, International Paper, Bloomberg and Taco Bell. He is the President of New Mexico’s McKee Wallwork + Co., a longtime marketing columnist for BusinessWeek.com and the founder of a tech startup in San Francisco. He has been published or quoted in The New York Times, USA Today, Advertising Age, Adweek, Investor’s Business Daily and The Los Angeles Times, among others, and he has appeared on CNBC, ESPN2, CNNfn, Bloomberg TV, and network television affiliates across America.Congratulations, Steve McKee, on winning the AAF NM Silver Medal Award!

2014 Steve Mckee

2013 Mary Lynn Roper

Past Silver Medal Winners

2012 Ron Salsberg

2011 Jim McKenna

2010 Joan Griffin 

2009 Joanne Fine

2008 Steve Wedeen

2007 Pam Schneider

2006 Sally Adams

2005 Dick Ruddy

2004 Milt McConnell

2003 David R. Michelsohn

2002 Sterling Grant Jr.

2001 Roger Hunter

2000 Michael L Bowlin

1999 Jim Cooney

1998 Rick Huff

1997 David O. Roberts

1996 Connie Hargrove

1995 John Wagner

1994 Mitch Kennison

1993 Debbie Johnson

1992 Peter Strascina

1991 Julie Golden

1990 Jerry Danziger

1989 Dick Pfaff

1988 Ron Randel

1987 Rick Johnson

1986 Patt Howard

1985 Dick Kent

1984 Flori Summers-Beauschesne

1983 Robert McElheney

1982 Dave Herman

1981 Jim Aubele

1980 Jack Lee

1979 Bruce Gerry

1978 John Airy

1977 Joan Young

1976 Lee Galles

1975 Gene McGehee

1974 Art Pinson

1973 Mickey Toppino

1972 Michael Madanick

1971 Chuck Rothschild

1970 Tom Tokars

1968 Dorothy Smith

1967 Max Sklower

1966 Mac Bolles

1965 Brad Prince

President's Award

The President’s Award was created in 1997 to recognize companies and 
individuals that have made an outstanding contribution to the advertising 
profession in New Mexico. The award is different from the Silver Medal 
Award in that it may recognize a company; a person who has contributed a 
single, yet significant achievement; or a younger individual who has not yet 
established a lifetime of accomplishment.

This year’s recipient is Pam Schneider. Not only is Pam an advertising rock star and has received countless awards for her work, but she has also served as a leader and mentor to many of the advertising professionals who are working both in and out of our market today. Pam is known for her drive, intensity, generosity and caring. She is also a fierce supporter of pancreatic cancer research and is actively involved in community events and survivor support. Pam is an inspiration to us all. I am truly honored to give this year’s President’s Award to Pam Schneider.

This year’s recipient is Pam Schneider. Not only is Pam an advertising rock star and has received countless awards for her work, but she has also served as a leader and mentor to many of the advertising professionals who are working both in and out of our market today. Pam is known for her drive, intensity, generosity and caring. She is also a fierce supporter of pancreatic cancer research and is actively involved in community events and survivor support. Pam is an inspiration to us all. I am truly honored to give this year’s President’s Award to Pam Schneider.

2014 Pam Schneider

2013 Sterling Grant III

Past President's Award Winners

2012 – Mike Burgess, Bill Anderson and Mary Lynn Roper

2011 – Michael Barley

2010 – Rick Johnson

2009 – New Mexico Magazine

2008 – Albuquerque Studios

2007 – Albuquerque Tribune

2006 – KKOB-AM

2005 – UNM C&J Department / Art Center Design College 

2004 – Comcast Spotlight

2003 – Rick Johnson & Company

2002 – NM Auto Dealers

2001 – Cottonwood Printing

2000 – Donrey Outdoor

1999 – David Cooper, Western Warehouse

1998 – The Hebenstreit Family

1997 – Robert Stevens, Bandelier