Silver Medal Award

The AAF’s Silver Medal Award Program was established
in 1959 to recognize men and women who have made
outstanding contributions to advertising and who have been
active in furthering the industry’s standards, creative excellence
and responsibility in areas of social concern. Annually, the
American Advertising Federation New Mexico bestows this
honor upon an outstanding member of the local advertising
community. The recipient is selected by a distinguished panel
of former Silver Medal winners.

Click here to nominate someone for a Silver Medal Award.  

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Sam Maclay

Sam Maclay is a co-founding partner and creative director of 3 Advertising in Albuquerque. Sam’s work has earned One Show pencil and merit awards as well as recognition from Communication Arts Advertising & Design Annuals, National Addys, Archive, Print Design Annuals, Cannes shortlist, How, and Shoot Magazine. Sam grew up in Albuquerque and graduated from UNM. He has worked in client business categories of all types, from start ups and mom-and-pop businesses to Fortune 500 clients, including brands such as Facebook, McDonald’s, Presbyterian, PNM, Dean Foods, Growth Energy and Constellation. He has also served on the United Way of Central New Mexico creative team. 


Sam runs around his backhand in tennis, struggles to include legumes in his diet, and possess a near-encyclopedic knowledge of 80s heavy metal bands. 




2017 Sam Maclay


Past Silver Medal Winners

2016 Pat Wallwork

2015 Del Esparza

2014 Steve Mckee

2013 Mary Lynn Roper

2012 Ron Salsberg

2011 Jim McKenna

2010 Joan Griffin 

2009 Joanne Fine

2008 Steve Wedeen

2007 Pam Schneider

2006 Sally Adams

2005 Dick Ruddy

2004 Milt McConnell

2003 David R. Michelsohn

2002 Sterling Grant Jr.

2001 Roger Hunter

2000 Michael L Bowlin

1999 Jim Cooney

1998 Rick Huff

1997 David O. Roberts

1996 Connie Hargrove

1995 John Wagner

1994 Mitch Kennison

1993 Debbie Johnson

1992 Peter Strascina

1991 Julie Golden

1990 Jerry Danziger

1989 Dick Pfaff

1988 Ron Randel

1987 Rick Johnson

1986 Patt Howard

1985 Dick Kent

1984 Flori Summers-Beauschesne

1983 Robert McElheney

1982 Dave Herman

1981 Jim Aubele

1980 Jack Lee

1979 Bruce Gerry

1978 John Airy

1977 Joan Young

1976 Lee Galles

1975 Gene McGehee

1974 Art Pinson

1973 Mickey Toppino

1972 Michael Madanick

1971 Chuck Rothschild

1970 Tom Tokars

1968 Dorothy Smith

1967 Max Sklower

1966 Mac Bolles

1965 Brad Prince

President's Award

The President’s Award was created in 1997 to recognize companies and
individuals that have made an outstanding contribution to the advertising
profession in New Mexico. The award is different from the Silver Medal
Award in that it may recognize a company; a person who has contributed a
single, yet significant achievement; or a younger individual who has not yet
established a lifetime of accomplishment.


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Stacy Sacco

Stacy serves as the Director of the UNM Small Business Institute, has taught entrepreneurial studies at the Anderson School of Management for nearly 20 years, and owns Sacco Connections LLC, a management-consulting firm. 

Stacy previously held national marketing management positions at several Fortune 500 corporations:  Avco Financial Services, Hyundai Motor Finance Company and Transamerica Insurance Group, and locally, at the Greater Albuquerque Chamber of Commerce, the CNM Workforce Training Center, Kirtland Federal Credit Union and WESST.  Although, the only thing he says he is famous for in the advertising world, was “winning Hyundai Motor America’s national advertising slogan contest for his entry Cars That Make Sense.


Stacy has always been an active community leader including founding the Orange County, CA Chapter of the American Marketing Association and locally serving on the boards of the New Mexico American Marketing Association, the Professional Aerospace Contractors Association of New Mexico, TEDxABQ and Toastmasters International’s New Mexico District 23 organization, and, he currently serves on the board of the New Mexico Career Development Association (NMCDA) and the state’s Workforce Connections of Central New Mexico (WCCNM).

For over 15 years, Stacy has published a monthly email connecting over 4,500 advertising and communications professionals statewide to hundreds of local jobs, events and links to over 2,000 business organizations and resources.  Stacy also founded and co-hosts the annual MarCom Mixer with Albuquerque the Magazine that attracts 350 to 500 members of the 20+ marketing communications professional associations statewide. The American Advertising Federation of New Mexico, under Alexis Kerschner Tappan’s leadership, was one of the founding signature organizations of the annual MarCom Mixer.

Stacy holds an MBA from Pepperdine University based in Malibu, CA and a Bachelor’s Degree in Marketing from the University of Arizona, and he toured two years in the United States, Northern Mexico and Western Europe as a performer and cast business manager with the global leadership program Up With People. 


Stacy has been recognized as a Power Broker (one of the 100 most influential people statewide) by New Mexico Business Weekly, one of the Most Connected Businesspersons in Albuquerque and one of the Best Persons to Pitch Albuquerque in an Elevator Speech by Albuquerque Business First, and his favorite accolade, the Best Local to Lunch With by Albuquerque The Magazine.


2017 Stacy Sacco


Past Presidents Award Winners

2016 - Albuquerque The Magazine

2015 - Southwest University of Visual Arts

2014 —  Pam Schneider

2013 — Sterling Grant III

2012 – Mike Burgess, Bill Anderson and Mary Lynn Roper

2011 – Michael Barley

2010 – Rick Johnson

2009 – New Mexico Magazine

2008 – Albuquerque Studios

2007 – Albuquerque Tribune

2006 – KKOB-AM

2005 – UNM C&J Department / Art Center Design College 

2004 – Comcast Spotlight

2003 – Rick Johnson & Company

2002 – NM Auto Dealers

2001 – Cottonwood Printing

2000 – Donrey Outdoor

1999 – David Cooper, Western Warehouse

1998 – The Hebenstreit Family

1997 – Robert Stevens, Bandelier