Board of Directors



Elizabeth Zupkow

Campaign Manager at Goodway Group

Elizabeth Zupkow is currently a client campaign manager at Goodway Group where she ensures her clients’ digital advertising efforts are maximized through a mix of science and human expertise. Previously, Zupkow served as a sales and marketing manager for Gannett’s newspaper subscription division and a director of marketing for a regional bank. She got her start in the agency world moving up from assistant to account executive in less than three years. In the AAF community, Elizabeth has served as president, American Advertising Awards (ADDYs) chair, club achievement chair, district directory coordinator, district scholarship chair and district regional director. She’s earned such accolades as AAF Central Georgia Rising Star and AAF District 7 Governor’s Award for volunteer of the year. Zupkow currently resides in Albuquerque, NM with her husband, Ken, and their furbaby, Delta the dog. In her spare time, Elizabeth is an independent fashion consultant for her side business, LuLaRoe, obsessively watches her favorite TV shows and is addicted to Facebook.


Past-President / PSM Chair / Membership Chair

Dezaree Vega-Garcia

President, Griffin & Associates Marketing, Advertising and Public Relations

Dezaree manages multiple facets of complex projects for an array of clients across multiple industries. With Griffin & Associates for 13 years, Dezaree manages client accounts with budgets that approach a halfmilliond ollars, require measurable results and demand strategic planning.

She has developed campaigns that integrate marketing, public relations, internal communications, social media and advertising that deliver tangible results like increased sales. In addition to overseeing multiple client accounts in industries that range from tourism and finance, to healthcare, retail and commercial development. Aside from serving on several professional association boards, Dezaree enjoys traveling, crafts and cooking.






Vice-President / ADDY Judging Chair


Roberta Clark 


CFO Principal at Esparza Advertising

With Esparza Advertising since April 2005, 20+ years accounting & finance experience

Bachelor’s in Accounting, issued with honors, Masters in Business Administration

Born and raised in NM, there’s no place like home

Three sons, one daughter.  As for interests outside of work…not that I have time for them, but we love to travel and spoil the grand babies.








Social / Speaker Chair



Theresa D Varela-Martinez

Government Relations 


Theresa is an award-winning graphic designer, illustrator and letting artist. Her day job as Creative Director includes creating OOH campaigns for a variety of clients including, Mark Pardo salons, Gildan New Mexico Bowl, Carrie Tingley Hospital Foundation, and Sandia Peak Tramway. She is a 2006 Gold ADDY award winner for logo design and has appeared in numerous publications. In 2015 Theresa received corporate recognition for a self promotion campaign. 

Theresa holds a BA in Graphic design from the Southwest University of Visual Arts and also owns Silver Swirl Studios, a calligraphy, design, and illustration company. She is a member of the International Association of Master Penmen, Engrossers, and Teachers of Handwriting (IAMPETH), and Past president of her local calligraphy guild, Escribiente. She has served on 3 ADDY awards committees. She lives in Albuquerque with her husband Alan and two children. 


DeAnn Sena OConnor 

Education / NSAC Chair  

Principal and Creative Director at DSO Creative

DeAnn Sena OConnor is the Principal and Creative Director at dso creative. A design studio she opened after honing her skills as production manager and art director at Central New Mexico Community College and lead designer Santa Fe Community College. Along with a degree in Graphic Design and Marketing from New Mexico State University, DeAnn has extensive training and experience in the advertising industry though work as a freelance designer for several local and national advertising agencies. She has collaborated with and created ideas for many advertising agencies, independent clients and large corporations for over 15 years. Her clients include New Mexico Appleseed, The Catholic Foundation, Central New Mexico Community College, The Spanish Colonial Arts Society, The National Hispanic Cultural Center, Rejuvitrition, Albuquerque Sexual Assault Nurse Examiners Collaborative, Workers’ Compensation Administration, New Mexico Legal Aid and The Albuquerque Community Foundation among others.

She has been recognized with awards from the American Advertising Federation New Mexico, Graphic Design USA Magazine, the National Council for Marketing and Public Relations and the Public Relations Society of America. Most recently she was named as a 2013 Albuquerque Business First Woman of Influence. She served as president of the American Advertising Federation New Mexico in the 2012-2013 year and is currently a board member. She also serves on the New Mexico Kids Matter Inc. Board of Directors. 

Sarah head shot.jpg


Sarah Rihani

New Mexico Advertising Awards Event Chair

GGP/Coronado Mall

Sarah Rihani moved to Albuquerque in 1992 from Amman, Jordan. She moved here when she was in second grade speaking little to no English. Sarah obtained her Bachelor of Science in Human Services (BSHS) and proceeded to work in social work for 4 years, helping disadvantaged youth and their families and working with adults with mental illnesses. She then proceeded to obtain her Masters of Business Administration (MBA) from the University of Phoenix and progressed into her current role doing Property Management for Coronado Center, a mall owned by GGP, A Retail Real Estate Company. Sarah represent all the core values of her company by constantly evolving and instilling humility in everything she does.  In her spare time Sarah enjoys attending concerts and spending time with her 11-year-old son and her family and friends.

"It is not what happens to you that determines how far you go in life; it is what you do with what happens to you."  Zig Ziglar 

Global Chamber Portraits-Steven Douglas Color.jpg


Steve Douglas

Member at Large

Demand Printing Solutions

VP Sales & Marketing for Demand Printing Solutions for more than 17 years

More than 35 years experience in the printing industry


Serve on board for Boys and Girls Club of Central NM


7 Children

Married 25 years to wife Emily

Co founder of ABQ based Blues/Rock band called Black Smoke

Past Presidents of AAFNM

2016 Jessica Molzen

2015 Dezaree Vega-Garcia

2014 Miranda Evjen

2013 Adam Greenhood

2012 DeAnn Sena O'Connor

2011 Deena Crawley

2010 Maresa Thompson

2009 Karolyn Cannata-Winge 

2008 Bart Cleveland

2007 Sophie Martin

2006 Kristin Munson

2005 Alexis Kerschner

2004 Anne McKinney

2003 Erik Lohmeier

2002 Mike Cotter

2001 Jim McKenna

2000 Joan Griffin

1999 Denise Winn

1998 Sally Tracey Adams

1997 Roger Hunter

1996 Roger Hunter

1995 Seana Moran and Sarah Silverman

1994 Waleed Ashoo

1993 Rona Kruger-Ocksrider

1992 Mitch Kenison

1991 Ken Adams

1990 Connie Hargrove

1989 Polly Welden

1988 Laura Binyon (Chester)

1987 Rich McConnell

1986 Rachel Justus

1985 Patricia Garvin

1984 Ronnie D’Auteuil

1983 Patt Howard

1982 Tom Smithson

1981 Rod Randel

1980 Rudy Diaz

1979 Jack Brown

1978 George Mellekas

1977 Flori Summers-Beauschesne

1976 Howard Hoffman

1975 Russ Parks

1974 Jack Lee

1973 Dick Pfaff

1972 Dick Geha

1971 Tom Tokars

1970 Michael Madanick

1969 Gene McGehee

1968 Mickey Toppino

1967 George Gregg

1966 Robert McElheney

1965 Art Pinson

1964 Art Pinson

1963 Fred McCaffery

1962 Robert Pettingell

1961 Bill Endean

1960 Brad Prince